The book “Who Will Bell The Cow?” tells every possible story about the rise of cow politics in recent times. It connects history with the present, making sense of ongoing violence in the name of the cow and beef ban. It uncovers the ‘sacred’ layers around the cow to show the real motive behind the movement. It explore how India’s cow politics could become the reason for the possible extinction of the species.

Born and raised in Mumbai, my roots run deep — much like my enduring love for coffee. With two decades of experience in investigative and political journalism, I have examined India’s complex social and political fabric through stories that reveal truths often overlooked. My book Who Will Bell The Cow? explores the socio-economic dimensions of India’s cow protection movement, reflecting my commitment to data-driven reporting and nuanced storytelling.

Over the years, storytelling for me has transformed from a profession into a purpose. This evolution has taken me beyond traditional journalism into the social sector, where I now help organisations and field professionals identify, write, and present their own stories effectively. Working with different organisations in the social sector, I have trained journalists, students and social sector communicators in story ideation, narrative writing and the strategic use of social media to reach wider audiences.

My focus is to connect field realities with public understanding. I help development programmes turn reports and data into human stories that people can relate to. I mentor young journalists, design social media campaigns, and train field staff in writing, fact-checking, and digital literacy. My goal is to make information accurate, engaging, and meaningful for wider audiences.

Fluent in English, Marathi and Hindi, I am currently learning the basics of Mandarin (HSK 2). I work comfortably across linguistic and cultural contexts. As a digital strategist, I collaborate with brands, institutions, and individuals to create authentic and effective narratives for both print and digital platforms. I am also exploring the potential of AI and digital verification tools to enhance authenticity and trust in storytelling.

At the core of my work is a belief that meaningful media partnerships — where all stakeholders find value — can shape public understanding and encourage informed action.